Books That Deserve To Be Read
There are more than half a million books published each year in the US alone. Not all of them make the best seller lists. We are on a quest to find the books that deserve to be in the best seller list.
Logo: The Reference Guide to Symbols and Logotypes (Corporate Identity Book, Branding Reference for Designers and Design Students)
The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us.” Michael Bierut of Pentagram Design
The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour.
By sorting a vast, international array of current logotypes – ranging from those of small, design-led businesses to global brands – in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client’s marketplace.
Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.
In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects – including sketches and final results of his own successful designs – he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.
In Logo Design Love, you’ll learn:
Best practices for extending a logo into a complete brand identity system
Why one logo is more effective than another
How to create your own iconic designs
What sets some designers above the rest
31 practical design tips for creating logos that last
We are in the heart of a fascinating era in human evolution, when technological progress is challenging the human role in work and society. Even in the face of an unprecedented crisis like COVID-19, technology is helping us in incredible ways.
While some of us see limitless possibilities for growth during this time of massive change, the majority of our population is nervous about the advent of artificial intelligence and the challenges these advances pose to their livelihood-and to some extent, their role in society in general. Similar to individuals, organizations also fear the potential of being disrupted by technology.
In Leadership 4.0: Proven Habits for Sustainable Success in the Digital World, Debasis Bhaumik puts a more positive spin on this challenge. He believes human imagination and advancing technology have brought us to the most exciting juncture in history, an era that has come to be known as the Fourth Industrial Revolution, or Industrial Revolution 4.0.
Those who choose now to invest in becoming digital leaders, rather than ignoring and fearing this upheaval, will recognize the huge new opportunities available to both individuals and organizations.
Key takeaways from Leadership 4.0
Technology is a commodity; people are the key differentiators To be successful in this new age, organizations must invest in digital leaders Proven habits (outlined in included worksheets) can help you become a digital leader and guide efforts at digital sustainability … and
Brand new: An unprecedented catalog of modern trademarks
Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design.
This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.
Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.
*** This Who Done It Scary Suspense Story Will Keep You Guessing Until the Very End***
When the charming Tammy Worthington takes her wealthy husband and step-daughter on a holiday weekend in the Colorado mountains, she has purely sinister intentions. Her husband is killed in a tragic auto accident, just as she had planned…and now her pending fortune awaits her.
Or does it? With no body to be found in the wreckage, he just becomes a missing person, and Tammy is seemingly trapped inside the cabin with someone stalking her from outside. Could he possibly have known what she was up to and planned his revenge?
What ensues is a deadly game of cat and mouse. A sick and psychotic woman driven by her soulless greed quickly turns from the hunter to the prey. The scenes include deadly traps and medieval torture devices, hidden doors and rooms, and an underground labyrinth of torture chambers that are not for the feint of heart.
This psychological thriller is much more than just a murder mystery, and is so devious that it is set up to fool the State police investigation. This deadly game of deception will keep you guessing until the final scene delivers a real shock that you won’t soon forget.
Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends’ couches to owning his own company and becoming a multi-billion dollar success story. His unconventional yet highly effective ideas on how to build a successful business offer entrepreneurs at any stage of their careers a huge edge over their competitors.
Heaven wants you to succeed in business! Heaven is vitally interested in your business and has a myriad of resources to help you build and maintain your business. Understand how to function with Heaven to grow and maintain your business. Discover the Hall of Fame, the Creative Department, Finance Department, Personnel and more.
Whether your business is stagnant or flourishing you need the information in this book. Many have developed an idea, started a business and then asked for God’s blessings upon it. The Heaven Down paradigm is to first discover from Heaven what you should do and how you should do it, then implement it on the earth. That is a formula for success and the premise of this book.
Building Your Business from Heaven Down came out of a series of engagements with Heaven by the author and his team. Discover with them the resources available – even in times of crisis to grow your business and your life.
It has been ten years since Tracy Tindale was handed a prison sentence. Now that he is out, he is planning on returning to restoring his life and the good old days. He is happy to see his brother and exhilarated to meet his kids, who he has not had a chance to know in all this time. He returns home to find deceit, but he hardly has time to process it in lieu of his brother’s wedding. Niles’ engagement is the best thing in his life, and Tracy would not want to miss it for the world. When a strange occurrence in the sky at the wedding sends murmurs through the crowd, the celebrating stops. An unknown planet dubbed Crios is heading their direction, and they are running out of time. With the red planet getting closer, bathing the Earth in an eerie crimson light, the brothers wonder who is worth living for.
“Meet Harry, the kindest giraffe in the world, in the story Diary of a Giraffe: Harry and Bedtime by Jenny Mitchell and Eugenia Mitchell. This book is very appropriately subtitled Bedtime Story Picture Book Helping your Kids Overcome Fears before Sleep. All children are Harry’s friends and he helps them to fall asleep easily and overcome nighttime fears.
Harry is ready to help anyone and his long neck reaches any window.
This delightful story is about helping children overcome their fears before sleeping and about kindness. Harry’s kindness is tangible to young readers throughout the story. The beautiful illustrations are lively and colorful and they bring Harry and the rest of the characters to life.
The pictures also breathe energy into the scenes, giving them fluidity and movement.
What a perfect picture book for bedtime storytelling!”
– Readers Favorite
The human reactions to the unknown, the body’s impulses and opinions formed when mankind go through spontaneous mystical revelations.It is authored with the expression for the love of nature and natural wonder;
This novel follows a visiting chef as they run the obstacle courses that make up today’s university. Cooking, Crime, Romance, Travel, Comedy, Business Intrigue, – there is something for everyone to enjoy in this saucy new novel. A humorous and steamy look behind the scenes of food services and campus life, which will leave you glued to the pages and reaching for a second bottle of wine!
After the arrival of the elves, the gorgans’ numbers have been devastated and vast swathes of their land lost to these pint-sized invaders.
In a desperate attempt to save his children, Mortis, the god of the gorgans sends the mother of all gorgans to the mortal realm who bequeaths a chosen gorgan with a powerful orb which can raise and control the dead.
The chosen gorgan, Haque, musters the remaining clans and with an army of the dead, the gorgans reignite their war with the elves in a last desperate attempt to purge their land of their conquerors. However, with the mother of all gorgans no longer in the realm of the gods, Haque and his brothers face a stark reality that they will never receive any children again and the ultimate question lingers within each gorgan: How much are they willing to sacrifice for the love of their god?
Gina Strole always knew she was different. As a child she could sense things that others couldn’t see or hear. She was constantly hearing voices in her head. Growing up in a very religious household that viewed all things supernatural as the devil’s work, Gina worried there was something very wrong with her and prayed for help. Everything changed when the family was shaken with the news of her brother’s suicide. Little did she know that her brother’s death would serve as a catalyst in finding her truth, her voice, and her courage to be her authentic self – a medium. In this book, Gina Strole shares her journey and insight about walking through the fear of being able to communicate with spirit, letting go of fear-based religious beliefs, and truly coming to a place of glory and gratitude for her gifts and life. If you are someone who is sensitive to energy, struggling with who you are, or afraid of your abilities to communicate with spirit, let Gina Strole guide you to empowerment, confidence, and the freedom to enjoy being you!
Captain Egbert Walters and his friends plan to explore a beautiful Caribbean island. They dock their yacht in the marina—the captain, his assistant Lucy, and their two friends Winston and Horatio. The island is a slice of paradise, so they set off on their adventure, filled with excitement. But soon, something out of the ordinary occurs. The dolphins in the harbor start going wild. The captain jokes that it must be mating season, but Lucy knows dolphins are highly intelligent creatures that spook under duress. As it turns out, the dolphins are right. A massive storm overtakes the small island, causing substantial destruction and flooding. The four friends are separated and now search for each other amidst the debris, but the storm will reveal some island secrets. Lives are turned upside down as widespread devastation and panic engulf the population.
Captain and Lucy have lost their friends, Winston and Horatio, and are stranded in a strange looking brick walled house.
An artifact catches his attention. What mysteries does it hold? How will it change the captain’s life forever?
The Captain visits a tribe in a small remote section of the island. While there he presents the artifact to them. They kneel in front of it. Worship and treat it with respect. They pamper him and regard him as the greatest person to come to their village. The Captain visits the Cathedral in town and gives the Priest some very interesting news. The Priest is overwhelmed with joy.
The whole world has been affected by the recent emergence of a new coronavirus. Countries battle to contain its deadly influence, bringing their citizens into quarantine, the like of which we have never seen before. Life has suddenly changed.
The COVID-19 pandemic has left everyone feeling a little lost and out of control. It just happened so incredibly fast. Governments are even struggling to keep up with such a formidable foe.
So faced with a lengthy quarantine, what can the average person do? How can we ride the tidal waves of change and ease our sense of panic?
This book then guides you with practical easy tips that will help you batten down your hatches. So that mentally and physically you can survive the trials during and after quarantine. It goes further than “washing your hands”, and “keeping social distance” to information, that can make or break the quarantine experience. When you finally emerge back to your normal life you will be positive, organised and ready to grab new opportunities.
Anita Brown is an accomplished author, with two self-help books already under her belt. She has written this short simple guide that will appeal to young and old alike. In it, she explains how to ease panic, avoid becoming depressed and take physical actions to ensure that quarantine is an opportunity, and not a self-imposed prison.
The touching and true story of Hank, a silver dappled dachshund, who discovers he may have a talent to comfort people as a therapy dog. Does he have the “right stuff”? Grab Hank’s leash and look over his shoulder with author, owner and handler, Mika Ryan, as Hank narrates his heartwarming journey from young pup to old dog. Hank introduces you to his family members along with his real-life dachshund friends. Young readers will discover a variety of dachshund sizes, colors and personalities. Hank spotlights their differences and how he becomes friends with them all. Read about Hank’s challenges as he shares the tests he must pass and the commands he must learn to become a therapy dog. Does Hank have the courage to complete the task? Many children will be able to read this story on their own or with help from an adult. It is also appropriate as a bedtime story for infants and younger children who will enjoy the color, the story and the dog illustrations. This book is the perfect gift for Dachshund fans. However, anyone who loves dogs will find this a sweet and informative book about a little dog with a big personality who lived an extraordinary life.
This is book three of: Travel and Adventures of Well-Padded Puss
Those who have already met the famous traveler Puss and his friends — Fox, Wolf, Hunter and Hedgehog in the 1st and 2nd books do not need an introduction to these brave friends. But if you are not familiar with Puss. I will explain why they call him so. You see, he was not really fat, but he is kind of. Well, he calls himself “not skinny”. Why Puss? For unknown reasons, he disliked cats, although he recognized them as his relatives. Puss claimed that he was a representative of a completely separate type of creatures — Pusses. His friends and acquaintances did not argue with him, and they nicknamed him Well-padded Puss just to please him. In this book, exciting adventures and meetings with old acquaintances await the friends again.
“SUCCESS, POWER, HEALTH, WEALTH, FAME,
… AND EVERYTHING ELSE THAT YOU DESIRE FOR,
IS HIDDEN WITHIN YOUR MAGICAL INSTINCT!
HAVE YOU DISCOVERED IT YET?”
Life has many folds. Each fold contains numerous dreams, expectations, perceptions and experiences. Dreams prompt us to do something great for the attainment of a greater life. Expectations incite us to embrace related heaps of various emotions. Emotions raise critical influences on somatic and autonomic process within our body and brain. If those emotions, generated within us are upright, they excite our body and brain to work intelligently, thoughtfully and consciously.
But, when you allow your life to be driven by the patterns of your sub-conscious living, your contemporary paradigm over powers your potential wisdom. The result is a steady struggle for basic survival. B4 Success… The Revolution Within, is the deepest dive into your inner-self. It will unfold the greatest magical instinct, hidden within the layers, of your subconscious living. When you discover, develop and raise your magical instinct, you become the owner of endless powers of your mind. That’s the stage when conscious living becomes your habit, and habitual success becomes your nature.
This is book two of the three book series: Travel and Adventures of Well-Padded Puss
Have you already met the brave traveler Puss and his friends — Fox, Wolf, Hunter and Hedgehog? For those who are not familiar with Puss, I will explain why they call him this. For unknown reasons, he disliked cats, although he recognized them as his relatives. Puss claimed that he was a representative of a completely separate type of creatures — Pusses. His friends and acquaintances did not argue with him, and they nicknamed him Well-padded Puss just to please him.
This is an astonishing true tale of espionage, journeys in disguise, secret messages, double agents, assassinations and sexual intrigue. Alexander Burnes was one of the most accomplished spies Britain ever produced and the main antagonist of the Great Game as Britain strove with Russia for control of Central Asia and the routes to the Raj. There are many lessons for the present day in this tale of the folly of invading Afghanistan and Anglo-Russian tensions in the Caucasus. Murray’s meticulous study has unearthed original manuscripts from Montrose to Mumbai to put together a detailed study of how British secret agents operated in India. The story of Burnes’ life has a cast of extraordinary figures, including Queen Victoria, King William IV, Earl Grey, Benjamin Disraeli, Lola Montez, John Stuart Mill and Karl Marx. Among the unexpected discoveries are that Alexander and his brother James invented the myths about the Knights Templars and Scottish Freemasons which are the foundation of the Da Vinci Code; and that the most famous nineteenth-century scholar of Afghanistan was a double agent for Russia.