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Logo: The Reference Guide to Symbols and Logotypes (Corporate Identity Book, Branding Reference for Designers and Design Students)

The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us.” Michael Bierut of Pentagram Design

The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour.

By sorting a vast, international array of current logotypes – ranging from those of small, design-led businesses to global brands – in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client’s marketplace.

Logo Design Love: A guide to creating iconic brand identities

Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.

In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects – including sketches and final results of his own successful designs – he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.

In Logo Design Love, you’ll learn:
Best practices for extending a logo into a complete brand identity system
Why one logo is more effective than another
How to create your own iconic designs
What sets some designers above the rest
31 practical design tips for creating logos that last

Logo Modernism

Brand new: An unprecedented catalog of modern trademarks

Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design.

This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.

Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.

How to Win at the Sport of Business: If I Can Do It, You Can Do It

Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends’ couches to owning his own company and becoming a multi-billion dollar success story. His unconventional yet highly effective ideas on how to build a successful business offer entrepreneurs at any stage of their careers a huge edge over their competitors.

What a 25-year-old wants!

Today, in the constantly evolving world, opinions have become noise, propaganda is at its peak, expectations are soaring through rooftops and time, as usual, is a constraint. To know what u really want has become the most difficult question and keeping up to speed with the life around u has become exhausting. We all have learnt to build a public image for ourselves and our opinions are based on social media timelines. Nothing seems right and nothing makes sense!
Look I know it’s a questioning phase of ur life at this point in time. M not being a hypocrite here and I’m a 25-year-old too. So let me take u on a journey and let’s discover what a 25-year-old really wants! We will look into the life journey of imminent personalities and see what they were doing when they were 25. I will walk u through the 9 gems that I have discovered in my life while navigating my 25th year on a sea of chaos, uncertainty and confusion. So bear with me and talk to me about What A 25-year-old Wants!

Secret Baby

Madeleine has a secret. Five months ago, she met an irresistible man and made a very dumb mistake. She knows that a random hookup won’t want to be saddled with a baby and she’s way too vulnerable in this state to be rejected. Keeping a baby from the daddy might seem wrong, but it’s the best way to protect herself and her child for now.

Oliver wants answers. Five months ago, he met the woman of his dreams, took her up to his hotel room, made love to her until they both passed out only to wake up alone. He’s hired private investigators but with no last name or photographs, his hookup has remained a mystery. And he doesn’t like mysteries. Or surprises.

Oliver knows the Madeleine is the one for him. When he finally finds her, he’s determined to keep her…even if the father of the child isn’t him.

Buddha – The mystical

Hush …Hush …Hush…keep you mum,
Skulking evil, spreading glum.
Don’t go near, Dear! I implore,
Maze is evil, ne’er tap at door,
Run ……run…run…. you MUST run
Feeling numb? You are done.

A MYSTICAL ISLAND, A MAZE, A RIDDLER , AN UNIVERSITY which holds the key to every secret………
A mystical journey of a boy, brought up on a high mountain by his guru…his friend philosopher and guide. One unfortunate day the guru gets trapped inside a ‘Maze’. Led by the fate he lands into a university called Nalanda where he learns skills and craft to survive inside the Maze (Mathematics, philosophy. Tantra(magic), Grammar…all required to cross a level or sub level)and makes a couple of friends there. Then he enters the mystical place called the crystal Island or The maze.After going through various kingdoms like land of Nagas, land of ragas, Yaksha or Kinnara kingdom, he proceeds to the highest level of the Maze. Will he become another victim of that sly entity called The maze…or……… a VICTOR?will he become ‘The chosen one’ ‘The Buddha’ who could break the maze and come out successfully…and even teach others how to come out of the Maze.

Resistance Reborn (Star Wars): Journey to Star Wars: The Rise of Skywalker

The Resistance is in ruins. In the wake of their harrowing escape from Crait, what was once an army has been reduced to a handful of wounded heroes. Finn, Poe, Rey, Rose, Chewbacca, Leia Organa – their names are famous among the oppressed worlds they fight to liberate. But names can only get you so far, and Leia’s last desperate call for aid has gone unanswered.

From the jungles of Ryloth to the shipyards of Corellia, the shadow of the First Order looms large, and those with the bravery to face the darkness are scattered and isolated. If hope is to survive, the Resistance must journey throughout the galaxy, seeking out more leaders – including those who, in days gone by, helped a nascent rebellion topple an empire. Battles will be fought, alliances will be forged, and the Resistance will be reborn.

My Seventh-Grade Life in Tights

All Dillon wants is to be a real dancer. And if he wins a summer scholarship at Dance-Splosion, he’s on his way. The problem? His dad wants him to play football. And Dillon’s freestyle crew, the Dizzee Freekz, says that dance studios are for sellouts. His friends want Dillon to kill it at the audition—so he can turn around and tell the studio just how wrong their rules and creativity-strangling ways are.

At first, Dillon’s willing to go along with his crew’s plan, even convincing one of the snobbiest girls at school to work with him on his technique. But as Dillon’s dancing improves, he wonders: what if studios aren’t the enemy? And what if he actually has a shot at winning the scholarship?

Dillon’s life is about to get crazy . . . on and off the dance floor in this kid-friendly humorous debut by Brooks Benjamin.

Holistic Approach to Personality, Psychometrics and You – H.A.P.P.Y. Book

This research book meant for professionals from HR, Training, Coaching, Counselling, Recruitment, OD, majorly focuses on understanding ones true strengths, talents, behaviours, attitudes, competency and thinking styles.

The uniqueness lies in the multiple batteries of powerful psychometric tools and techniques (as against single instruments) in interpreting the scores to understand the diverse influences on each human mind by varied factors in terms of heredity, upbringing, situational, environmental and more.

The idea is to help people assess and diagnose their potential in the most objective unbiased manner to be able to bridge the gap between one’s true potential and current performance. These are highly valuable tools meant to add value to human life.

The 50 States: Explore the U.S.A. with 50 fact-filled maps!

Ghost towns, swamp tours, the center of the universe…bacon donuts, brainy berries, salmon jerky…The French Fry King, The Mother of Oregon, The Queen of Blues…be inspired by the inventiveness, beauty, and diversity of the United States in this curious collection of fact-filled maps.

On each wonderful map, find:

A welcome box with a short introduction to the state
Key facts, including the capital; state bird, flower, and tree; and statehood order
State icons celebrating the state’s people, places, and history
Six inspiring people who have a connection to the state
Region spotlight bubbles to allow you to discover more about one particular place
A moments to remember box with a list of significant dates and their events in the state’s history

Each state’s map also contains information about which states it neighbors, its bodies of water and borders, as well as where it is situated in the country. Did you know that while Hawaii shares its border with no one, both Missouri and Tennessee border eight other states? Many state parks, battlefields, national forests, and reservations are also included to inspire you to respect and explore the great outdoors.

So pack your bags and say later ‘gator…the great States await!

A DAUGHTER FIRST

Seven strong, independent friends. Seven devoted, responsible, respectable women who can face any challenge life throws at them. Seven daughters.
A fun kitty party with seven of Delhi’s high society women turns into a journey into their pasts. A regular conversation takes a turn and gradually layers of the past are peeled away and each battles with memories they’ve repressed deep in their subconscious.
In the true resilient spirit of being daughters first, they rationalize, defend and analyse these questions.
Will this conversation break their bond or help cement it further?
Do these questions have no answers or is the answer buried deep within, just waiting to rise to the surface?
Embark on a poignant, touching, emotional journey with these daughters to discover the truth that every Indian daughter struggles to accept.

Dutch Girl: Audrey Hepburn and World War II

Twenty-five years after her passing, Audrey Hepburn remains the most beloved of all Hollywood stars, known as much for her role as UNICEF ambassador as for films like Roman Holiday and Breakfast at Tiffany’s. Several biographies have chronicled her stardom, but none has covered her intense experiences through five years of Nazi occupation in the Netherlands. According to her son, Luca Dotti, “The war made my mother who she was.” Audrey Hepburn’s war included participation in the Dutch Resistance, working as a doctor’s assistant during the “Bridge Too Far” battle of Arnhem, the brutal execution of her uncle, and the ordeal of the Hunger Winter of 1944. She also had to contend with the fact that her father was a Nazi agent and her mother was pro-Nazi for the first two years of the occupation. But the war years also brought triumphs as Audrey became Arnhem’s most famous young ballerina. Audrey’s own reminiscences, new interviews with people who knew her in the war, wartime diaries, and research in classified Dutch archives shed light on the riveting, untold story of Audrey Hepburn under fire in World War II. Also included is a section of color and black-and-white photos. Many of these images are from Audrey’s personal collection and are published here for the first time.

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History

This stunning historical account of the forty-year battle between Comanche Indians and white settlers for control of the American West was a major New York Times bestseller.

In the tradition of Bury My Heart at Wounded Knee, a stunningly vivid historical account of the forty-year battle between Comanche Indians and white settlers for control of the American West, centering on Quanah, the greatest Comanche chief of them all.

S. C. Gwynne’s Empire of the Summer Moon spans two astonishing stories. The first traces the rise and fall of the Comanches, the most powerful Indian tribe in American history. The second entails one of the most remarkable narratives ever to come out of the Old West: the epic saga of the pioneer woman Cynthia Ann Parker and her mixed-blood son Quanah, who became the last and greatest chief of the Comanches.

Although readers may be more familiar with the tribal names Apache and Sioux, it was in fact the legendary fighting ability of the Comanches that determined just how and when the American West opened up. Comanche boys became adept bareback riders by age six; full Comanche braves were considered the best horsemen who ever rode. They were so masterful at war and so skillful with their arrows and lances that they stopped the northern drive of colonial Spain from Mexico and halted the French expansion westward from Louisiana. White settlers arriving in Texas from the eastern United States were surprised to find the frontier being rolled backward by Coman

Wild Game: My Mother, Her Lover, and Me

A daughter’s tale of living in the thrall of her magnetic, complicated mother, and the chilling consequences of her complicity.

On a hot July night on Cape Cod when Adrienne was 14, her mother, Malabar, woke her at midnight with five simple words that would set the course of both of their lives for years to come: Ben Souther just kissed me.

Adrienne instantly became her mother’s confidante and helpmate, blossoming in the sudden light of her attention, and from then on, Malabar came to rely on her daughter to help orchestrate what would become an epic affair with her husband’s closest friend. The affair would have calamitous consequences for everyone involved, impacting Adrienne’s life in profound ways, driving her into a precarious marriage of her own, and then into a deep depression. Only years later will she find the strength to embrace her life – and her mother – on her own terms.

Wild Game is a brilliant, timeless memoir about how the people close to us can break our hearts simply because they have access to them, and the lies we tell in order to justify the choices we make. It’s a remarkable story of resilience, a reminder that we need not be the parents our parents were to us.

The Death That Wasn’t

“My stomach heaved. My ears buzzed. I felt the blood drain from my face, and I had difficulty refraining from retching. So he still lived!”

Jack’s short stint as a soldier in Afghanistan comes to an abrupt end under suspicious circumstances, and he leaves, traumatised and guilt-stricken. While trying to overcome depression and rebuild his confidence, he is unwittingly caught up in the shady world of illegal bearer bonds, underhand business dealings, money laundering and kidnap, and becomes a suspect in a murder and robbery. 

He finds himself entangled with three dangerous and beautiful women, while hunted by a ruthless gangster who believes he has certain documents stolen in the robbery, and is threatened by a sinister figure from his past, who should have been dead. He is a marked man, and is forced to rely upon his military training to stay alive, while he tries to clear himself, and prove his innocence. 

Interwoven with sexual exploits, the gripping and explosive action is filled with twists and turns that will keep the reader guessing until the end. Is the solution to the mystery, and his acquisition of millions of dollars as straightforward as it seems? What is his lover’s ulterior motive? What is his?

The Girl Who Drank the Moon (Winner of the 2017 Newbery Medal)

Every year, the people of the Protectorate leave a baby as an offering to the witch who lives in the forest. They hope this sacrifice will keep her from terrorizing their town. But the witch in the Forest, Xan, is kind. She shares her home with a wise Swamp Monster and a Perfectly Tiny Dragon. Xan rescues the children and delivers them to welcoming families on the other side of the forest, nourishing the babies with starlight on the journey.

One year, Xan accidentally feeds a baby moonlight instead of starlight, filling the ordinary child with extraordinary magic. Xan decides she must raise this girl, whom she calls Luna, as her own. As Luna’s thirteenth birthday approaches, her magic begins to emerge—with dangerous consequences. Meanwhile, a young man from the Protectorate is determined to free his people by killing the witch. Deadly birds with uncertain intentions flock nearby. A volcano, quiet for centuries, rumbles just beneath the earth’s surface. And the woman with the Tiger’s heart is on the prowl . . .

The Man Who Solved the Market: How Jim Simons Launched the Quant Revolution

Jim Simons is the greatest money maker in modern financial history. No other investor–Warren Buffett, Peter Lynch, Ray Dalio, Steve Cohen, or George Soros–can touch his record. Since 1988, Renaissance’s signature Medallion fund has generated average annual returns of 66 percent. The firm has earned profits of more than $100 billion; Simons is worth twenty-three billion dollars.

Drawing on unprecedented access to Simons and dozens of current and former employees, Zuckerman, a veteran Wall Street Journal investigative reporter, tells the gripping story of how a world-class mathematician and former code breaker mastered the market. Simons pioneered a data-driven, algorithmic approach that’s sweeping the world.

As Renaissance became a market force, its executives began influencing the world beyond finance. Simons became a major figure in scientific research, education, and liberal politics. Senior executive Robert Mercer is more responsible than anyone else for the Trump presidency, placing Steve Bannon in the campaign and funding Trump’s victorious 2016 effort. Mercer also impacted the campaign behind Brexit.

The Man Who Solved the Market is a portrait of a modern-day Midas who remade markets in his own image, but failed to anticipate how his success would impact his firm and his country. It’s also a story of what Simons’s revolution means for the rest of us.

The Silent Patient

“An unforgettable—and Hollywood-bound—new thriller… A mix of Hitchcockian suspense, Agatha Christie plotting, and Greek tragedy.”

The Hate U Give

Sixteen-year-old Starr Carter moves between two worlds: the poor neighborhood where she lives and the fancy suburban prep school she attends. The uneasy balance between these worlds is shattered when Starr witnesses the fatal shooting of her childhood best friend Khalil at the hands of a police officer. Khalil was unarmed.

Soon afterward, his death is a national headline. Some are calling him a thug, maybe even a drug dealer and a gangbanger. Protesters are taking to the streets in Khalil’s name. Some cops and the local drug lord try to intimidate Starr and her family. What everyone wants to know is: what really went down that night? And the only person alive who can answer that is Starr.

But what Starr does—or does not—say could upend her community. It could also endanger her life.