Business

Best business and leadership books of 2018

Logo: The Reference Guide to Symbols and Logotypes (Corporate Identity Book, Branding Reference for Designers and Design Students)

The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us.” Michael Bierut of Pentagram Design

The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour.

By sorting a vast, international array of current logotypes – ranging from those of small, design-led businesses to global brands – in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client’s marketplace.

Logo Design Love: A guide to creating iconic brand identities

Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.

In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects – including sketches and final results of his own successful designs – he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.

In Logo Design Love, you’ll learn:
Best practices for extending a logo into a complete brand identity system
Why one logo is more effective than another
How to create your own iconic designs
What sets some designers above the rest
31 practical design tips for creating logos that last

Logo Modernism

Brand new: An unprecedented catalog of modern trademarks

Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design.

This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.

Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.

How to Win at the Sport of Business: If I Can Do It, You Can Do It

Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends’ couches to owning his own company and becoming a multi-billion dollar success story. His unconventional yet highly effective ideas on how to build a successful business offer entrepreneurs at any stage of their careers a huge edge over their competitors.

Building Your Business from Heaven Down

Heaven wants you to succeed in business! Heaven is vitally interested in your business and has a myriad of resources to help you build and maintain your business. Understand how to function with Heaven to grow and maintain your business. Discover the Hall of Fame, the Creative Department, Finance Department, Personnel and more.

Whether your business is stagnant or flourishing you need the information in this book. Many have developed an idea, started a business and then asked for God’s blessings upon it. The Heaven Down paradigm is to first discover from Heaven what you should do and how you should do it, then implement it on the earth. That is a formula for success and the premise of this book.

Building Your Business from Heaven Down came out of a series of engagements with Heaven by the author and his team. Discover with them the resources available – even in times of crisis to grow your business and your life.

Equity Investment

Equity Investment contains Essential Formulas for Selecting and managing Equity Investment. It enable you to understand the financial decision-making process and to interpret the impact that financial decisions will have on value creation.

Digital Marketing Simplified

If you are a smartphone user you should read this book. Because everyday you are contributing something to digital marketing industry. Know how digital marketing is useful for both the buyer and the product owner.

Startups Made Simple: How to Start, Grow and Systemize Your Dream Business

Imagine the perfect business for you. Not only a business that you love, but one that generates consistent wealth and is so well systemized that it mostly runs itself.

In Startups Made Simple, small business expert Matt Knee has created a complete guide that takes you from idea to systemized company as quickly and easily as humanly possible. This book is not for the stereotypical Silicon Valley-type of startup that get millions in venture capital. This book is for “the rest of us”—the 99% of entrepreneurs who bootstrap and start real businesses.

In this book, Matt Knee pulls back the curtain and guides you through a proven six-step process that he and other successful entrepreneurs have used to build multi-million dollar startups.

Whether you have a business now or are looking for an idea to start one, this book will systematically take you (and quickly, using lots of checklists and bullet points) through the process of perfecting and growing your business.

Do You Talk Funny?: 7 Comedy Habits to Become a Better (and Funnier) Public Speaker

Public speaking can be terrifying. For David Nihill, the idea of standing in front of an audience was scarier than cliff jumping into a thorny pit of spiders and mothers-in-law. Without a parachute or advanced weaponry. Something had to change.

In what doesn’t sound like the best plan ever, David decided to overcome his fears by pretending to be a comedian called “Irish Dave” for one full year, crashing as many comedy clubs, festivals and shows as possible. One part of the plan was at least logical: he was already Irish and already called Dave.

In one year, David went from being deathly afraid of public speaking to hosting a business conference, regularly performing stand-up comedy, and winning storytelling competitions in front of packed houses. He did it by learning from some of the best public speakers in the world: stand-up comedians.

Do You Talk Funny? shows how the key principles of stand-up comedy can be applied to your speaking engagements and presentations to make you funnier, more interesting, and better looking. (Or at least two of the three.) Whether you are preparing for a business presentation, giving a wedding toast, defending your thesis, raising money from investors, or simply want to take on something you’re afraid of, this book will take you from sweaty to stage-ready.

You’ll learn how to:

Craft a story and content that your audience will want to listen to

Find the funniest parts of your material and how to get to them faster

Deal with stage fright

Artificial Intelligence: The God of Future

AI is considered by many scholars as the 4th Industrial Revolution. Sundar Pichai (CEO, Google) claims that AI technology can be more transformative to the human race than even electricity. Perhaps the two most important milestone events in human evolution were the taming of fire and the invention of the wheel. However, considering its impact and potential, AI might even surpass fire and wheel to claim the throne of ‘The Greatest Invention Ever’.

This book dives into the fascinating world of Artificial Intelligence. Right from the basic definition to its applications in various fields including but not limited to self driving cars, personalised ads, identifying cancerous cells and even predicting the economy’s rise & fall.

The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever

In Michael Bungay Stanier’s The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can work less hard and have more impact.

Drawing on years of experience training more than 10,000 busy managers from around the globe in practical, everyday coaching skills, Bungay Stanier reveals how to unlock your peoples’ potential. He unpacks seven essential coaching questions to demonstrate how–by saying less and asking more–you can develop coaching methods that produce great results.

– Get straight to the point in any conversation with The Kickstart Question

– Stay on track during any interaction with The Awe Question

– Save hours of time for yourself with The Lazy Question

– and hours of time for others with The Strategic Question

– Get to the heart of any interpersonal or external challenge with The Focus Question

– and The Foundation Question

– Ensure others find your coaching as beneficial as you do with The Learning Question

A fresh innovative take on the traditional how-to manual, the book combines insider information with research based in neuroscience and behavioural economics, together with interactive training tools to turn practical advice into practiced habits. Witty and conversational, The Coaching Habit takes your work–and your workplace–from good to great.

Factfulness: Ten Reasons We’re Wrong About the World–and Why Things Are Better Than You Think

Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts.

When asked simple questions about global trends—what percentage of the world’s population live in poverty; why the world’s population is increasing; how many girls finish school—we systematically get the answers wrong. So wrong that a chimpanzee choosing answers at random will consistently outguess teachers, journalists, Nobel laureates, and investment bankers.

In Factfulness, Professor of International Health and global TED phenomenon Hans Rosling, together with his two long-time collaborators, Anna and Ola, offers a radical new explanation of why this happens. They reveal the ten instincts that distort our perspective—from our tendency to divide the world into two camps (usually some version of us and them) to the way we consume media (where fear rules) to how we perceive progress (believing that most things are getting worse).

Our problem is that we don’t know what we don’t know, and even our guesses are informed by unconscious and predictable biases.

It turns out that the world, for all its imperfections, is in a much better state than we might think. That doesn’t mean there aren’t real concerns. But when we worry about everything all the time instead of embracing a worldview based on facts, we can lose our ability to focus on the things that threaten us most.

Inspiring and revelatory, filled with lively anecdotes and moving stories, Factfulness is an urgent and essential book that will change the way you see the world and empower you to respond to the crises and opportunities of the future.

“This book is my last battle in my life-long mission to fight devastating ignorance…Previously I armed myself with huge data sets, eye-opening software, an energetic learning style and a Swedish bayonet for sword-swallowing. It wasn’t enough. But I hope this book will be.” Hans Rosling, February 2017.

The Intelligent Investor, Rev. Ed

The greatest investment advisor of the twentieth century, Benjamin Graham taught and inspired people worldwide. Graham’s philosophy of “value investing”—which shields investors from substantial error and teaches them to develop long-term strategies—has made The Intelligent Investor the stock market bible ever since its original publication in 1949.

Over the years, market developments have proven the wisdom of Graham’s strategies. While preserving the integrity of Graham’s original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of today’s market, draws parallels between Graham’s examples and today’s financial headlines, and gives readers a more thorough understanding of how to apply Graham’s principles.

Vital and indispensable, The Intelligent Investor is the most important book you will ever read on how to reach your financial goals.

A Debt Owed (A Dark Billionaire Romance)

My enemy’s daughter … offered to me as payment towards a debt. Now she’ll become my wife … My pet.

I wasn’t always cold-hearted and vindictive.
She made me that way.
Charlotte Davis … the most beautiful and privileged princess there is.
I’d kill for her to be mine.We met by chance at her father’s wedding … And then again years later.
But she forgot about me. Ignored me. Enraged me.
Then her father did the unforgivable, and I made it my lifelong goal to ruin him…
By taking her as payment towards a debt he owed.
A debt she will repay by marrying me.
Until death do us part.

A Debt Owed is an enticing new Dark Billionaire Alpha Male Romance novel by New York Times & USA Today Bestselling Author Clarissa Wild.

WARNING: This book includes scenes that may be disturbing to some readers.

Good Leaders Ask Great Questions: Your Foundation for Successful Leadership

John Maxwell, America’s #1 leadership authority, has mastered the art of asking questions, using them to learn and grow, connect with people, challenge himself, improve his team, and develop better ideas. Questions have literally changed Maxwell’s life. In GOOD LEADERS ASK GREAT QUESTIONS, he shows how they can change yours, teaching why questions are so important, what questions you should ask yourself as a leader, and what questions you should be asking your team.

Maxwell also opened the floodgates and invited people from around the world to ask him any leadership question. He answers seventy of them–the best of the best–including . . .

What are the top skills required to lead people through difficult times?

How do I get started in leadership?
How do I motivate an unmotivated person?
How can I succeed working under poor leadership?
When is the right time for a successful leader to move on to a new position?
How do you move people into your inner circle?

No matter whether you are a seasoned leader at the top of your game or a newcomer wanting to take the first steps into leadership, this book will change the way you look at questions and improve your leadership life.

Influencer: Building Your Personal Brand in the Age of Social Media

If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . .

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .

As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it’s going. In this book she’ll reveal how to:

I Will Teach You to Be Rich, Second Edition: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works.

Buy as many lattes as you want. Choose the right accounts and investments so your money grows for you—automatically. Best of all, spend guilt-free on the things you love.

Personal finance expert Ramit Sethi has been called a “wealth wizard” by Forbes and the “new guru on the block” by Fortune. Now he’s updated and expanded his modern money classic for a new age, delivering a simple, powerful, no-BS 6-week program that just works.

I Will Teach You to Be Rich will show you:
• How to crush your debt and student loans faster than you thought possible
• How to set up no-fee, high-interest bank accounts that won’t gouge you for every penny
• How Ramit automates his finances so his money goes exactly where he wants it to—and how you can do it too
• How to talk your way out of late fees (with word-for-word scripts)
• How to save hundreds or even thousands per month (and still buy what you love)
• A set-it-and-forget-it investment strategy that’s dead simple and beats financial advisors at their own game
• How to handle buying a car or a house, paying for a wedding, having kids, and other big expenses—stress free
• The exact words to use to negotiate a big raise at work

Ladies Who Punch: The Explosive Inside Story of “The View”

Like Fire & Fury, the gossipy real-life soap opera behind a serious show.

When Barbara Walters launched The View, network executives told her that hosting it would tarnish her reputation. Instead, within ten years, she’d revolutionized morning TV and made household names of her co-hosts: Joy Behar, Star Jones, Meredith Vieira and Elisabeth Hasselbeck. But the daily chatfest didn’t just comment on the news. It became the news. And the headlines barely scratched the surface.

Based on unprecedented access, including stunning interviews with nearly every host, award-winning journalist Ramin Setoodeh takes you backstage where the stars really spoke their minds. Here’s the full story of how Star, then Rosie, then Whoopi tried to take over the show, while Barbara struggled to maintain control of it all, a modern-day Lear with her media-savvy daughters. You’ll read about how so many co-hosts had a tough time fitting in, suffered humiliations at the table, then pushed themselves away, feeling betrayed—one nearly quitting during a commercial. Meanwhile, the director was being driven insane, especially by Rosie.

Setoodeh uncovers the truth about Star’s weight loss and wedding madness. Rosie’s feud with Trump. Whoopi’s toxic relationship with Rosie. Barbara’s difficulty stepping away. Plus, all the unseen hugs, snubs, tears—and one dead rodent.

Ladies Who Punch shows why The View can be mimicked and mocked, but it can never be matched.

Bad Blood: Secrets and Lies in a Silicon Valley Startup

NEW YORK TIMES BEST SELLER • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: NPR, The New York Times Book Review, Time, Wall Street Journal, Washington Post • The McKinsey Business Book of the Year

The full inside story of the breathtaking rise and shocking collapse of Theranos, the one-time multibillion-dollar biotech startup founded by Elizabeth Holmes—now the subject of the HBO documentary The Inventor—by the prize-winning journalist who first broke the story and pursued it to the end.

“The story is even crazier than I expected, and I found myself unable to put it down once I started. This book has everything: elaborate scams, corporate intrigue, magazine cover stories, ruined family relationships, and the demise of a company once valued at nearly $10 billion.” —Bill Gates

In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup “unicorn” promised to revolutionize the medical industry with a machine that would make blood testing significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes’s worth at an estimated $4.7 billion. There was just one problem: The technology didn’t work.

A riveting story of the biggest corporate fraud since Enron, a tale of ambition and hubris set amid the bold promises of Silicon Valley.

Girl, Stop Apologizing: A Shame-Free Plan for Embracing and Achieving Your Goals

“I believe we can change the world. But first, we’ve got to stop living in fear of being judged for who we are.”

Rachel Hollis has seen it too often: women not living into their full potential. They feel a tugging on their hearts for something more, but they’re afraid of embarrassment, of falling short of perfection, of not being enough.

In Girl, Stop Apologizing, #1 New York Times bestselling author and founder of a multimillion-dollar media company, Rachel Hollis sounds a wake-up call. She knows that many women have been taught to define themselves in light of other people—whether as wife, mother, daughter, or employee—instead of learning how to own who they are and what they want. With a challenge to women everywhere to stop talking themselves out of their dreams, Hollis identifies the excuses to let go of, the behaviors to adopt, and the skills to acquire on the path to growth, confidence, and believing in yourself.