Business

Best business and leadership books of 2018

Reimagine Teams: The Missing Piece in Team Building to Achieve Breakthrough Results

Traditional team building doesn’t work and hasn’t for decades, if ever. Reimagine Teams highlights why and provides a clear roadmap to create effective teams that get breakthrough business results. Using a multitude of case studies describing decades of implementations, you will learn how teams around the globe achieved transformational business outcomes and culture change in 3-6 months. Reimagine Teams teaches how to be accountable and accomplish goals, and how leaders can develop high-performing, positive relationships that produce sustainable results for years to come. These teams are flexible, adaptable and pivot quickly in response to the never-ending changes in the business environment, such as new technology, societal transformation, and industry competition.

Principles for Dealing with the Changing World Order: Why Nations Succeed and Fail

A few years ago, Ray Dalio noticed a confluence of political and economic conditions he hadn’t encountered before. They included huge debts and zero or near-zero interest rates that led to massive printing of money in the world’s three major reserve currencies; big political and social conflicts within countries, especially the US, due to the largest wealth, political, and values disparities in more than 100 years; and the rising of a world power (China) to challenge the existing world power (US) and the existing world order. The last time that this confluence occurred was between 1930 and 1945. This realization sent Dalio on a search for the repeating patterns and cause/effect relationships underlying all major changes in wealth and power over the last 500 years.

In this remarkable and timely addition to his Principles series, Dalio brings readers along for his study of the major empires—including the Dutch, the British, and the American—putting into perspective the “Big Cycle” that has driven the successes and failures of all the world’s major countries throughout history. He reveals the timeless and universal forces behind these shifts and uses them to look into the future, offering practical principles for positioning oneself for what’s ahead.

Presence: Bringing Your Boldest Self to Your Biggest Challenges

Have you ever left a nerve-racking challenge and immediately wished for a do over? Maybe after a job interview, a performance, or a difficult conversation? The very moments that require us to be genuine and commanding can instead cause us to feel phony and powerless. Too often we approach our lives’ biggest hurdles with dread, execute them with anxiety, and leave them with regret.

By accessing our personal power, we can achieve “presence,” the state in which we stop worrying about the impression we’re making on others and instead adjust the impression we’ve been making on ourselves. As Harvard professor Amy Cuddy’s revolutionary book reveals, we don’t need to embark on a grand spiritual quest or complete an inner transformation to harness the power of presence. Instead, we need to nudge ourselves, moment by moment, by tweaking our body language, behavior, and mind-set in our day-to-day lives.

Amy Cuddy has galvanized tens of millions of viewers around the world with her TED talk about “power poses.” Now she presents the enthralling science underlying these and many other fascinating body-mind effects, and teaches us how to use simple techniques to liberate ourselves from fear in high-pressure moments, perform at our best, and connect with and empower others to do the same.

Brilliantly researched, impassioned, and accessible, Presence is filled with stories of individuals who learned how to flourish during the stressful moments that once terrified them. Every reader will learn how to approach their biggest challenges with confidence instead of dread, and to leave them with satisfaction instead of regret.

Peak Mind: Find Your Focus, Own Your Attention, Invest 12 Minutes a Day

Is your focus on this page? Or is it roaming elsewhere, to the past or future, to a worry, to your to-do list, or to your phone?

Whether you’re simply browsing, talking to friends, or trying to stay focused in an important meeting, you can’t seem to manage to hang on to your attention. No matter how hard you try, you’re somewhere else. The consequence is that you miss out on 50 percent of your life—including the most important moments.

The good news: There’s nothing wrong with you—your brain isn’t broken. The human brain was built to be distractible.

The even better news: You can train your brain to pay attention more effectively.

Stay with me a little longer and soon you will be able to:

Focus without all the struggle.
Take back your attention from the pull of distraction.
And function at your peak, for all that truly matters in your life.

The Gap and The Gain: The High Achievers’ Guide to Happiness, Confidence, and Success

Most people, especially highly ambitious people, are unhappy because of how they measure their progress. We all have an “ideal,” a moving target that is always out of reach. When we measure ourselves against that ideal, we’re in “the GAP.” However, when we measure ourselves against our previous selves, we’re in “the GAIN.”

That is where the GAP and the GAIN concept comes in. It was developed by legendary entrepreneur coach Dan Sullivan and is based on his work with tens of thousands of successful entrepreneurs. When Dan’s coaching clients periodically take stock of all that they’ve accomplished-both personally and professionally-they are often shocked at how much they have actually achieved. They weren’t able to appreciate their progress because no matter how much they were getting done, they were usually measuring themselves against their ideals or goals.

In this book you will learn that measuring your current self vs. your former self has enormous psychological benefits. And that’s really the key to this deceptively simple yet multi-layered concept that will have you feeling good, feeling grateful, and feeling like you are making progress even when times are tough, which will in turn bolster motivation, confidence, and future success.

If you’re finding that happiness eludes you no matter how much you’ve achieved, then learning this easy mindset shift will set you on a life-changing path to greater fulfillment and success.

Courage Is Calling: Fortune Favors the Brave

Almost every religion, spiritual practice, philosophy and person grapples with fear. The most repeated phrase in the Bible is “Be not afraid.” The ancient Greeks spoke of phobos, panic and terror. It is natural to feel fear, the Stoics believed, but it cannot rule you. Courage, then, is the ability to rise above fear, to do what’s right, to do what’s needed, to do what is true. And so it rests at the heart of the works of Marcus Aurelius, Aristotle, and CS Lewis, alongside temperance, justice, and wisdom.

In Courage Is Calling , Ryan Holiday breaks down the elements of fear, an expression of cowardice, the elements of courage, an expression of bravery, and lastly, the elements of heroism, an expression of valor. Through engaging stories about historic and contemporary leaders, including Charles De Gaulle, Florence Nightingale, and Dr. Martin Luther King Jr., Holiday shows you how to conquer fear and practice courage in your daily life.

You’ll also delve deep into the moral dilemmas and courageous acts of lesser-known, but equally as important, figures from ancient and modern history, such as Helvidius Priscus, a Roman Senator who stood his ground against emperor Vespasian, even in the face of death; Frank Serpico, a former New York City Police Department Detective who exposed police corruption; and Frederick Douglass and a slave named Nelly, whose fierce resistance against her captors inspired his own crusade to end slavery.

In a world in which fear runs rampant—when pe

The Freedom Shortcut: How Anyone Can Generate True Passive Income Online

Most believe that ‘college – get a job – retire at 65’ is the only option in life, including us. So that’s what we “chose” to do.

About a week into working our first full-time jobs, something became extremely obvious.

This sucks.

We couldn’t envision a reality where we’d truly be happy spending the majority of our waking days working hard at a job to help someone else’s dreams come true. What do we get in exchange? A cute little paycheck that can just cover rent, food, and other bills we need to survive.

Call us naive and entitled, but we swore to ourselves that we’d never settle for a life like that.

A few years later, we’re here to share the tale of exactly how we escaped the rat race and how we’ve helped thousands of others do the same.

The Freedom Shortcut is your step-by-step guide to creating your own income online so you never have to rely on a job to get paid. And I’m not talking about the kind of income where you grind out 10 hours days behind your laptop to make a little bit of cash.

I’m talking about the kind of income where you don’t open your computer for 6 months to travel all around the world, yet deposits continue to hit your bank account every month on repeat. That’s passive income.

Warren Buffett said it best – “If you don’t find a way to make money while you sleep, you will work until you die.”

The Freedom Shortcut walks you through 6 modules:

The Foundations – Everything you need to know about how passive income and the business model works.
Cho

Tiny Habits: The Small Changes That Change Everything

“There are many great books on the topic [of habits]: The Power of Habit, Atomic Habits, but this offers the most comprehensive, practical, simple, and compassionate method I’ve ever come across.” —John Stepper, Goodreads user

BJ FOGG is here to change your life—and revolutionize how we think about human behavior. Based on twenty years of research and Fogg’s experience coaching more than 40,000 people, Tiny Habits cracks the code of habit formation. With breakthrough discoveries in every chapter, you’ll learn the simplest proven ways to transform your life. Fogg shows you how to feel good about your successes instead of bad about your failures.

This proven, step-by-step guide will help you design habits and make them stick through positive emotion and celebrating small successes. Whether you want to lose weight, de-stress, sleep better, or be more productive each day, Tiny Habits makes it easy to achieve—by starting small.

12 Rules for Life: An Antidote to Chaos

Acclaimed clinical psychologist Jordan Peterson has influenced the modern understanding of personality, and now he has become one of the world’s most popular public thinkers, with his lectures on topics from the Bible to romantic relationships to mythology drawing tens of millions of viewers. In an era of unprecedented change and polarizing politics, his frank and refreshing message about the value of individual responsibility and ancient wisdom has resonated around the world.

In this book, he provides twelve profound and practical principles for how to live a meaningful life, from setting your house in order before criticising others to comparing yourself to who you were yesterday, not someone else today. Happiness is a pointless goal, he shows us. Instead we must search for meaning, not for its own sake, but as a defence against the suffering that is intrinsic to our existence.

Drawing on vivid examples from the author’s clinical practice and personal life, cutting edge psychology and philosophy, and lessons from humanity’s oldest myths and stories, 12 Rules for Life offers a deeply rewarding antidote to the chaos in our lives: eternal truths applied to our modern problems.

The NeuroPreneur: A Modern Mindset for Thriving in the Digital Age

Dr. Nitit Mah’s book, The NeuroPreneur (2022), shows entrepreneurs a proven, powerful scientific system for establishing brand loyalty among customers by quickly and precisely targeting customer needs. Hard-selling isn’t needed — NeuroPreneurs can quickly eliminate any customer’s resistance and become brand champions with Dr. Mah’s scientific system. By being clued into Dr. Mah’s profound understanding of human nature and human motivations, entrepreneurs can now evolve into skilled NeuroPreneurs and start using the remarkable tools of technology to reach specific sales targets and convert them efficiently into satisfied repeat customers and lifelong followers.

13 Things Mentally Strong People Don’t Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success

Everyone knows that regular exercise and weight training lead to physical strength. But how do we strengthen ourselves mentally for the truly tough times? And what should we do when we face these challenges? Or as psychotherapist Amy Morin asks, what should we avoid when we encounter adversity? Through her years counseling others and her own experiences navigating personal loss, Morin realized it is often the habits we cannot break that are holding us back from true success and happiness. Indulging in self-pity, agonizing over things beyond our control, obsessing over past events, resenting the achievements of others, or expecting immediate positive results holds us back. This list of things mentally strong people don’t do resonated so much with readers that when it was picked up by Forbes.com it received ten million views.

Now, for the first time, Morin expands upon the thirteen things from her viral post and shares her tried-and-true practices for increasing mental strength. Morin writes with searing honesty, incorporating anecdotes from her work as a college psychology instructor and psychotherapist as well as personal stories about how she bolstered her own mental strength when tragedy threatened to consume her.

Increasing your mental strength can change your entire attitude. It takes practice and hard work, but with Morin’s specific tips, exercises, and troubleshooting advice, it is possible to not only fortify your mental muscle but also drastically improve the quality of your life.

Liar’s Poker: Rising Through the Wreckage on Wall Street

In this shrewd and wickedly funny book, Michael Lewis describes an astonishing era and his own rake’s progress through a powerful investment bank. From an unlikely beginning (art history at Princeton?) he rose in two short years from Salomon Brothers trainee to Geek (the lowest form of life on the trading floor) to Big Swinging Dick, the most dangerous beast in the jungle, a bond salesman who could turn over millions of dollars’ worth of doubtful bonds with just one call.

With the eye and ear of a born storyteller, Michael Lewis shows us how things really worked on Wall Street. In the Salomon training program a roomful of aspirants is stunned speechless by the vitriolic profanity of the Human Piranha; out on the trading floor, bond traders throw telephones at the heads of underlings and Salomon chairman Gutfreund challenges his chief trader to a hand of liar’s poker for one million dollars; around the world in London, Tokyo, and New York, bright young men like Michael Lewis, connected by telephones and computer terminals, swap gross jokes and find retail buyers for the staggering debt of individual companies or whole countries.

The bond traders, wearing greed and ambition and badges of honor, might well have swaggered straight from the pages of Bonfire of the Vanities. But for all their outrageous behavior, they were in fact presiding over enormous changes in the world economy. Lewis’s job, simply described, was to transfer money, in the form of bonds, from those outside America who saved to those inside America who consumed. In doing so, he generated tens of millions of dollars for Salomon Brothers, and earned for himself a ringside seat on the greatest financial spectacle of the decade: the leveraging of America.

Stop Overthinking: 23 Techniques to Relieve Stress, Stop Negative Spirals, Declutter Your Mind, and Focus on the Present (Mental and Emotional Abundance)

Overthinking is the biggest cause of unhappiness. Don’t get stuck in a never-ending thought loop. Stay present and keep your mind off things that don’t matter, and never will.
Break free of your self-imposed mental prison.
Stop Overthinking is a book that understands where you’ve been through,the exhausting situation you’ve put yourself into, and how you lose your mind in the trap of anxiety and stress. Acclaimed author Nick Trenton will walk you through the obstacles with detailed and proven techniques to help you rewire your brain, control your thoughts, and change your mental habits.What’s more, the book will provide you scientific approaches to completely change the way you think and feel about yourself by ending the vicious thought patterns.
Stop agonizing over the past and trying to predict the future.
Nick Trenton grew up in rural Illinois and is quite literally a farm boy. His best friend growing up was his trusty companion Leonard the dachshund. RIP Leonard. Eventually, he made it off the farm and obtained a BS in Economics, followed by an MA in Behavioral Psychology.
Powerful ways to stop ruminating and dwelling on negative thoughts.
-How to be aware of your negative spiral triggers-Identify and recognize your inner anxieties-How to keep the focus on relaxation and action-Proven methods to overcome stress attacks-Learn to declutter your mind and find focus
Unleash your unlimited potential and start living.
No more self-deprecating talk. No more sleepless nights with racing thoughts. Free your mind from overthinking and achieve more, feel better, and unleash your potential. Finally be able to live in the present moment.
Live a stress-free life and conquer overthinking –

Start with Why: How Great Leaders Inspire Everyone to Take Action

The inspirational best seller that ignited a movement and asked us to find our why.

Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time – with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.

Start with Why asks (and answers) the questions: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with why. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the why behind it.

Start with Why shows that the leaders who have had the greatest influence in the world all think, act, and communicate the same way – and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.

The Lonely Century: How to Restore Human Connection in a World That’s Pulling Apart

Loneliness has become the defining condition of the twenty-first century. It is damaging our health, our wealth, and our happiness and even threatening our democracy. Never has it been more pervasive or more widespread, but never has there been more that we can do about it.

Even before a global pandemic introduced us to terms like “social distancing,” the fabric of community was unraveling and our personal relationships were under threat. And technology isn’t the sole culprit. Equally to blame are the dismantling of civic institutions, the radical reorganization of the workplace, the mass migration to cities, and decades of neoliberal policies that have placed self-interest above the collective good.

This is not merely a mental health crisis. Loneliness increases our risk of heart disease, cancer, and dementia. Statistically, it’s as bad for our health as smoking fifteen cigarettes a day. It’s also an economic crisis, costing us billions annually. And it’s a political crisis, as feelings of marginalization fuel divisiveness and extremism around the world. But it’s also a crisis we have the power to solve.

Combining a decade of research with firsthand reporting, Noreena Hertz takes us from a “how to read a face” class at an Ivy League university to isolated remote workers in London during lockdown, from “renting a friend” in Manhattan to nursing home residents knitting bonnets for their robot caregivers in Japan.

Offering bold solutions ranging from compassionate AI to innovative models for urban living to new ways of reinvigorating our neighborhoods and reconciling our differences, The Lonely Century offers a hopeful and empowering vision for how to heal our fractured communities and restore connection in our lives.

The Human Sales Factor: The H2H Equation for Connecting, Persuading, and Closing the Deal

There’s a science to getting others to buy from you—a secret only the best salespeople, business leaders, entrepreneurs, and thought leaders in the world know: selling, at its core, isn’t really about moving a product or service. It’s about moving people.

Having spent nearly three decades meticulously examining the skillsets required for connecting with others—through the training and coaching of thousands of sales leaders and their teams for some of the biggest brands in the world—bestselling author Lance Tyson has mastered the powers of persuasion and influence, while decoding the intricacies of why people buy from others.

Whether you’re a seasoned professional or an entrepreneur trying to pitch the next great idea—or maybe you just want to get better at getting what you want—The Human Sales Factor: The H2H Equation for Connecting, Persuading, and Closing the Deal is for you. This book is a peek under the hood of Lance’s proven, predictable, scalable process. It’s designed for sales leaders and their teams, yet is still approachable and applicable for the person who just wants to open doors and increase the chances of getting anything they want or need.

Connecting and persuading are no longer soft skills. They are fundamental skills that can help you attract investors, sell products, build brands, inspire teams, and trigger movements.

Despite all the processes, lingo, methodologies, and corporate rhetoric, sales—no matter the industry—has never truly been B2B or B2C. It always has and always will be done H2H—that is, Human 2 Human.

The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness

Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people.

Money – investing, personal finance, and business decisions – is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together.

In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics.

The Smartest Person in the Room: The Root Cause and New Solution for Cybersecurity

#1 Bestseller by leadership & cybersecurity expert Christian Espinosa that unveils a simple powerful 7 step process that awakens your leadership and life skills.

“Swiss Army Knife of Cyber/IT/Business/Life help…there is something for everyone here!”

“I highly recommend that any cybersecurity leader, or aspiring leader, read this book from cover-to-cover.”

“Christian Espinosa unveils the hard-hitting truth and bad practices that companies face when they hire inexperienced and ego-centric cybersecurity staff to protect their company’s information.”

Cyberattack—an ominous word that strikes fear in the hearts of nearly everyone, especially business owners, CEOs, and executives. With cyberattacks resulting in often devastating results, it’s no wonder executives hire the best and brightest of the IT world for protection. But are you doing enough? Do you understand your risks? What if the brightest aren’t always the best choice for your company?

In The Smartest Person in the Room, Christian Espinosa shows you how to leverage your company’s smartest minds to your benefit and theirs. Learn from Christian’s own journey from cybersecurity engineer to company CEO. He describes why a high IQ is a lost superpower when effective communication, true intelligence, and self-confidence are not embraced. With his seven-step methodology and stories from the field, Christian helps you develop your team’s technical minds so they become better humans and strong leaders who excel in every role

The #1 Project Management Mistake, Plus 7 More Lessons

Do you experience problems and pain in your working life as a project manager? Is there a lack of progress with projects at work? Do you experience that there is a lack of useful information on project management that is especially aimed at beginners? Are you constantly frustrated by the lack of budgets to properly complete project tasks? Do you experience a constant worry about completing projects on time? Do you feel that you lack the experience to be confident in the role of a new project manager?
If you answered yes to any of these questions, you require this book!
This book has been prepared as a guide for newly certified project-management professionals who are looking to learn the fundamental do’s and don’ts of project management, but it is also of interest to any person who is interested in making a career out of project management or just interested in the subject.
If you work through this book, you will feel that sense of anticipation, eagerness, and excitement for you, the newly qualified PM, to go out and face your first project with the knowledge that we provide, assisting you in making a success of your first and future projects.
Nothing will prepare you for that immense sense of achievement and success when you get this right. This prepares you for a massively rewarding career working with people and being rewarded accordingly through the continuous “rinse and repeat” of the lessons provided in the body of the book.
Do not delay, but take action; get the book now, and set yourself on the way to project-management success!

Logo Design Love: A guide to creating iconic brand identities

Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.

In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects – including sketches and final results of his own successful designs – he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.

In Logo Design Love, you’ll learn:
Best practices for extending a logo into a complete brand identity system
Why one logo is more effective than another
How to create your own iconic designs
What sets some designers above the rest
31 practical design tips for creating logos that last

Building Your Business from Heaven Down

Heaven wants you to succeed in business! Heaven is vitally interested in your business and has a myriad of resources to help you build and maintain your business. Understand how to function with Heaven to grow and maintain your business. Discover the Hall of Fame, the Creative Department, Finance Department, Personnel and more.

Whether your business is stagnant or flourishing you need the information in this book. Many have developed an idea, started a business and then asked for God’s blessings upon it. The Heaven Down paradigm is to first discover from Heaven what you should do and how you should do it, then implement it on the earth. That is a formula for success and the premise of this book.

Building Your Business from Heaven Down came out of a series of engagements with Heaven by the author and his team. Discover with them the resources available – even in times of crisis to grow your business and your life.

Logo: The Reference Guide to Symbols and Logotypes (Corporate Identity Book, Branding Reference for Designers and Design Students)

The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us.” Michael Bierut of Pentagram Design

The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour.

By sorting a vast, international array of current logotypes – ranging from those of small, design-led businesses to global brands – in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client’s marketplace.